Discover the Future of Cruising

The Challenge

By competing on category standards/hygiene factors (bars, restaurants, destinations, excursions). We need to escape the “sea of sameness” that only benefits the category leader and isn’t attracting any new customers..

The Shift

Take the lead in sustainable cruising. Ecological concerns, environmental awareness and action are increasing consideration criteria for modern travelers. Target the next generation of cruisers are more discerning and critical in terms of their own personal footprint when it comes to holidays.

The Result

MSC Cruises represents the future of sustainable cruising. Sustainability becomes a key consideration and metric of choice when it comes to cruising.

alt
180Global MSC Discover Cruising
180Global MSC Discover Cruising
180Global MSC Discover Cruising
alt
180Global MSC Discover Cruising
180Global MSC Discover Cruising
180Global MSC Discover Cruising
180Global MSC Discover Cruising
180Global MSC Discover Cruising