Innovative luxury

The Challenge

Breaking out of legacy luxury codes that lose relevance in digital. Evolve from purely traditional comms, to connecting with new audiences in a more dynamic way.

The Shift

Be ‘always first’ in digital and social. Translate your pioneering luxury heritage to digital with new experiences and ‘firsts’ for the community.

The Result

The most digitally innovative luxury beauty brand. A suite of ‘DIOR digital firsts’ through audience-led activations on social.

180 global dior
180 global dior
180 global dior
180 global dior
180 global dior