Messi Messages

The Challenge

Lay’s wanted to find a way into the hearts of football fans. Lay’s did a great job of branding their partnership and using their ambassador Messi in traditional ads - but create very little emotional connection to the fans.

The Shift

Make Lay’s an integral part of where the real fan passion happens.

Fans real conversations around football happen on Whatsapp. If Lay’s could get into those conversations, maybe through Messi, then real connections could be made.

The Result

When Lay’s bring Messi into global fan whatsapp groups, the brand makes an emotional connection like never before.

Messi Ipad
Messi messages
Messi with phone