Press Play: Stormzy
The Challenge
The world is overworked and overwhelmed with no energy for the moments that matter. Against a backdrop of a global cost of living crisis, people are working harder than ever before – hugely impacting how they feel and how much energy they have left for the things they actually love.
The Shift
To reignite a sense of play by unleashing the power of music in new ways, we gave people the much-needed physical and emotional lift they were looking for with a first-of-its-kind experience that was representative of both the brand and the product.
The Result
A breakthrough partnership creating positive energy and cultural relevance. Combining innovation and collaboration, Rockstar was positioned as a much-needed enabler of good energy, driving brand favourability, purchase intent, and sales.
