Project Convey

The Challenge

Cox Communications is a company among many, that nobody seems to care about. Let’s admit it, people love to hate their telco provider. Even though they connect people to the ones they love and their passions, they are seen as money hungry corporations.

The Shift

To move beyond product messaging and prove Cox’s mission of “bringing people closer” through brand action and innovation. During the Covid pandemic, millions of people found themselves connecting through video chat. For individuals with autism, this connection was impossible as many could not read non-verbal cues such as facial expressions. In response, we invented a video chat prototype that brought those cues to life.

The Result

Cox Communications connected people to each other where it was needed most. Using AI, the prototype analysed three inputs: facial expressions, speech, and tone – and in real-time, translated the emotion into an emoji. This innovation resulted not only in the highest viewed campaign at launch for Cox, but was also embraced by the autism community, who felt the prototype presented a vision of inclusion for diverse abilities.