That’s L’Esprit Libre

The Challenge

Club Med is seen as as outdated and irrelevant for new generations. Like much the category, the brand, plays to the usual tropes of amenities and sunshine, lacking clear distinctiveness across competitors.

The Shift

Become the provider of modern happiness, over amenities overload. We’re in the happiness industry, but ‘happiness’ is pretty loaded. So let’s focus on the small moments of happy you experience when at a Club Med resort. When the complexity and clutter of modern life is removed.

The Result

The most desirable premium holiday lifestyle brand. Step out of the category tropes, to speak to the simple moments of happy that Club Med unlocks.

clubmed campaign 180
180 global club med
clubmed campaign 180