Innovative Luxury
The Challenge
Dior is evolving from purely traditional communications to connect with new audiences in a more dynamic way. The brand wants to break out of legacy luxury codes that are losing relevance in the digital age.
The Shift
To be ‘always first’ in digital and social by translating pioneering luxury heritage to digital with new experiences and ‘firsts’ for the community.
The Result
The most digitally innovative luxury beauty brand. A suite of ‘DIOR digital firsts’ through audience-led activations on social.
